Time and again, we tell you. Content has a power either to make your business or break it.
Then, why should you even let some guy to write your website’s content? Why should you even write it? Or let a friend who somehow brought good grade in some essay competition during high-school days?
The right way is to find an SEO company that delivers unique and quality content. They employee professional writers with professional writing experience.
Think. The content you push out in your website stays there for a long time. Visitors see it and read it. It gives them the impression of what your business is. And I believe you don’t want visitors to have bad or confusing impression of your business.
Think. The content you publish in your website has to engage, educate and convert. Otherwise why bother putting it out there?
It is important to understand SEO copywriting is not same as general copywriting. Writing for website involves writing not only about products and services but also a writer needs to understand what keywords or phrases end users may use to search on the web and how search engines rank websites in their result pages.
So, hire a SEO firm and work with a professional copywriter!
If you aren’t still convinced with the short talk, then get ready for some specific reasons. Let’s get started.
1. Content without grammar errors: A professional writer knows his craft inside out. He has been writing and learning for years. There is no way he’s going to make grammar errors that will make your website look stupid and therefore unconvincing to purchase from. Most people can’t tell the difference between “your” and “you’re”. But he can. And even if somehow your website with grammatically-incorrect content ranks in the first page of search engines, users will be pissed off and won’t see you as credible.
2. Fresh Content: From SEO point of view fresh content is important as it gives signal to search engine bots about the changes and eventually plays an important role in ranking. Now, it is not an easy task to apply regular changes to the website to look more fresh, it requires planning and thinking. And who will better understand than SEO copywriter who works closely with search engine optimisation specialists.
3. In-depth knowledge of the industry and SEO Practices: When you produce content, it might not be in-depth. You would write what you know. And others would produce shallow content. But a professional writer researches, studies, learns and understands not only your business and your competitors but also things related to your industry and importantly key SEO trends. A quality writer for website understands what phrases or keyword users may search to get the page in Google and includes all those appropriate words and phrases in writing.
Now, you should have better idea so, don’t let anyone to write for your website. Ordinary writer may copy from other places and it may not rank well. Always make sure to check for duplicate content.